Your best stories are locked behind customer agreements, and no amount of executive posting fixes that. Mission solves it from the outside: we book the federal leaders, enterprise technology executives, and CMOs your market already trusts, and Brightspot gets named in every one of those conversations.
Brightspot is the content platform behind the Associated Press, NBC Sports, Sotheby's, Whole Foods, FedEx, and POLITICO, and it now sells into the federal market through the AWS Marketplace for the U.S. Intelligence Community. The Brightspot platform is not the constraint. The volume of public, third-party conversation around the platform is.Here is how a Mission partnership fixes that.
Traffic and lead volume are down across enterprise software, and a nine to thirteen person buying committee making a five year replatforming decision was never going to be measured well by MQL counts anyway. What a partnership like this actually moves is different and more useful: how deep you are into your named accounts, how many people on each buying team have heard of you, and who is willing to talk to your sales team.
Brightspot is bought by digital and IT leadership and championed by marketing. Most media reaches one of those and misses the other. Mission runs the show for each, so a single partnership covers the technical evaluator and the executive sponsor at the same time.
Below is the sequence we would recommend, with the caliber of guest each phase is built around. These are the seats we book, not a fixed schedule, and we will settle the final order with your team.
We have the Chief Technology Officer of the Department of Defense waiting to come on IT Visionaries. She listens to the show and asked to be on it. We are holding that booking for the right partner, and she has been open to a direct introduction beyond the episode itself. She books in the first phase of the partnership, whichever option you choose. Starting in 2026 is what locks her in.
Give us the names of the prospects and customers you want on the show and we go book them. Our team carries the outreach, the prep, the hosting, and the production, so the lift on your side stays small. Every episode gives your sales team a real reason to follow up while the conversation is fresh.
We have run this exact situation before. On IT Visionaries we booked a partner's customers directly, and nearly all of them were under strict agreements. Because the invitation comes from Mission and the show, not from the vendor, guests say yes. The sponsor is disclosed in the booking agreement, and in practice guests are fine with it. Your team never has to make the ask.
Each episode in the partnership carries Brightspot everywhere the show lives, and everything produced is built to be reused by your team.
The shorter the term, the higher the per-episode rate, because the value compounds with time and because booking the hardest guests takes runway. Everything above is included at every level.
Commit to the year-long program now, and have your implementation partner cover the episodes that air in 2026. You lock the best per-episode rate, the Department of Defense booking holds while it is still ours to give, and this year's episodes do not have to come out of your budget.
Brightspot picks up the balance in 2027, out of the planning cycle that starts in September. One program, one rate, funded across two budget years, with a federal credibility story already in the market before the new year begins.
Rates hold for a partnership confirmed in 2026. In-person event activation is scoped separately.
Splitting a partnership with a delivery partner is a structure we have run before. Salesforce did exactly this, with partners co-funding episodes and appearing in the ad read alongside them. For a government series it works even better, because the joint story is the actual offer a federal buyer is evaluating.
A single joint story rather than two logos sharing space. How the platform and the implementation partner work together to deliver into government environments, told once, in both names. Both teams get the clip library, and both get to name accounts for the guest list.
The partnership is priced as one program and split however the two of you agree. That opens a path where the partner funds the 2026 run out of this year's budget and Brightspot picks up the year-long program in the next planning cycle.
Shaped around a planning cycle that starts in September, with the option to move sooner if the federal seat is the priority.
One night in San Francisco. Fifty to sixty founders, CEOs, technology leaders, and CMOs in a single room, every seat hand-picked, phones in pouches at the door.
October 6 or 7 · San Francisco · Venue to be confirmed
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Fifty to sixty people, invitation only. Founders, CEOs, technology leaders, and CMOs, cross-functional on purpose, because the conversation stops being interesting when everyone in the room has the same job. The list is built by hand, one name at a time.
Give us the target accounts you want in the room and we invite them to attend. The invitation comes from Mission and the event rather than from Brightspot, which is why senior people say yes to it.
Devices go into pouches on arrival, or simply stay away for the evening. It is the reason the conversation gets honest, and a large part of why people accept the invitation in the first place. Mission brings a photographer and records the night thoughtfully, so the room stays present and you still leave with something to use.
Sole sponsorship means Brightspot is the only brand in the room. Venue is confirmed closer to the date, and the seat list is settled with your team in the agreement.